The Clay Life Cycle - Design and Construction

The importance of incorporating sustainability into buildings is now an accepted fact. What is still required is to ensure that participants in the building process understand their role in managing sustainability. This requires that:

• Industry produces the highest quality products,
   
• Architects create innovative and sustainable buildings,
   
• Contractors work to established codes of practice.

A weak link anywhere in this partnership can undermine the effectiveness of any sustainable strategy. That is why our industry is communicating with architects, builders, tilers and bricklayers to ensure that the development of innovative techniques and clay products is suited to the needs of the construction industry.

By examining the context of European building and by understanding and accepting its various regional differences, the European clay brick and tile industry is creating products of technical excellence that can lead to sustainable architecture.

More than ever, sustainability remains our driving principle.

• Social progress
   
• Environmental aspects
   
• Economic issues
  

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